Behind the scenes (BTS) content is a popular way for brands to connect with audiences on social media by humanizing and strengthening their online presence. This type of content provides an inside look into the processes, procedures and people that bring a brand to life through images, videos and blogs.
The term “behind the scenes” is originally used in theatre to describe everything that takes place on stage out of view of the audience. However, it’s now a popular phrase that can be applied to any situation where the details of a project are hidden from view. For example, it’s important for a sports team to know the details of their competition so that they can plan their strategy accordingly. In the same vein, it’s also important for an online business to understand what’s happening in their industry so that they can stay informed and competitive.
Whether you’re a celebrity, a business owner or a creative entrepreneur, BTS content is a great way to share a more authentic version of your brand and build relationships with your followers on social media. This is one of the best ways to connect with your audience in a meaningful, authentic and relatable way – especially because it allows you to break away from the filtered, picture-perfect versions of yourself that you usually see on social.
Luckily, there are many different types of BTS content you can create to attract and engage your audience. From candid photos to vlogs, there are plenty of engaging behind-the-scenes content ideas to choose from.
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