An editorial column is a bylined article that shares the opinion of a newspaper on an issue or topic. The piece often contains strong opinions and may be skewed in favor of one side of the argument. The goal of the column is to get the reader to think about the subject and come up with their own opinion. It is important that the writer is clear and concise, avoids over-emotional language and uses actual facts to strengthen their arguments. Using expert ideas and checking for facts helps the editorial be credible and makes the writer seem well informed.
Editorials are usually separate from regular news articles and can be about politics or social issues. They can also be used to promote an event or initiative by a community group or business. The use of guest columns and editorials is an effective way to re-open dialogue on issues that have lost traction in the public eye or to promote new projects.
When writing an editorial, it is important that the writer chooses a topic that the public cares about. A good editorial will make the reader feel enlightened or charged to take action. It must leave an after taste, like wanting a second helping of dessert. It is also important that the piece is short enough to keep the reader interested and entertaining so that it can be read in its entirety. Lastly, the writer must avoid common mistakes that weaken the writing. Examples include using emotion without good reason, not thinking about the other views of the topic and not being organized.
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